Stephen Zeifman is a contemporary artist located in Toronto and Newfoundland. His work often derives from nature and therefore has quite an organic quality to it. The logo I designed for him is based on his signature, since we all know a signature is an artist’s stamp. The landing page sets the context of his work in a pure and non-abstract way: the rugged Newfoundland coastal landscape. This iceberg photo was taken just minutes from his studio. The rest of the website showcases his artwork and many mediums, on a grid that prevents any cropping or distortion of artwork. The ultimate aim of this website design was to be pure and transparent and provide structure to showcase a very organic scheme of work.