Shagg salon has maintained a reputation for their immense experience and expertise, their longtime returning clientele, their wit and humour and their timeless sexy style. When rebranding Shagg, I wanted to get at the meat of this dichotomy of a timeless establishment with a tongue-and-cheek approach to life. The motif of spring flowers is also incorporated to signify rebirth since we rebranded in the springtime at a time when they were hiring new team members. The project thus far has involved logo design, signage, a website, social media and promotions with more fun things to come!