RTA Fine Art

     

    My rebranding of RTA Fine Art involved establishing a new look for the company and then with this look creating a brand new set of stationary and business cards. The aim of this project was to establish a look that remained neutral, so not to own to any particular aesthetic of fine art, but also to play a balancing act between contemporary and classic. I created a logo that uses the letters R, T and A to create a crossword intersection between RTA and ART. Then, with this logo, I created a code pattern that with a metallic foil reveals RTA and ART. The entire printing process used embossing, foiling and duplexing and the deliverables were business cards, compliment slips, letterheads and envelopes.