Roo Parenting

    My work for Roo Parenting was a full branding and launch. The scope of work included naming the business, branding it, business cards, a website and more. Roo is custom parenting consulting. The name “Roo” expresses jumping forward and maternity (think a kangaroo’s pouch), and of course nostalgia (remember Roo?). The logo uses primary “bouncing” letters to evoke a playful and childish energy. Black and white photos of kids with colourful O’s around them remind the audience that with Roo, the focus is always on the kids.

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