My work for Roo Parenting was a full branding and launch. The scope of work included naming the business, branding it, business cards, a website and more. Roo is custom parenting consulting. The name “Roo” expresses jumping forward and maternity (think a kangaroo’s pouch), and of course nostalgia (remember Roo?). The logo uses primary “bouncing” letters to evoke a playful and childish energy. Black and white photos of kids with colourful O’s around them remind the audience that with Roo, the focus is always on the kids.
Please go to rooparenting.com to view website.