This is a project I worked on for a creative studio called G+ International whose client is Yorkdale. Promdale is an annual event for Yorkdale shopping mall that targets graduating high school students and provides prom consultations and a prom-specific shopping directory. As we all know, Prom doesn’t always have the best image in the commercial world. The aim of this campaign was to show that Yorkdale provided a more sophisticated, fashion-forward and elegant outlook towards Prom.